McDonald’s has launched its first ever restaurant which promises to deliver net-zero carbon emissions standards in the UK.
The Market Drayton branch in Shropshire is insulated with British sheep’s wool and powered by wind turbines and solar panels on site.
Diners queueing for their Maccas can look out for wildlife in the restaurant’s biodiversity garden which collects rainwater from the carpark.
It also features a Drive-Thru lane made from recycled tyres, wall art made from used coffee beans and kerb stones made from plastic bottles.
The pioneering site opened its doors on December 10 and will act as a testing site for other industry-first creations.
Plans are already in place to replicate its design with the fast food chain aiming to achieve net-zero emissions for all its 1,400 UK sites by 2030.
It is designed to “retain the familiar McDonald’s look and feel to ensure it can be effectively replicated.
McDonald’s Beth Hart said the company believes its food “needs to be served in restaurants that are sustainable for the future” adding that “Market Drayton is a big step towards making that a reality.”
Other climate friendly features include wall art made from recycled polystyrene cups fixed in lace with starch from McDonald’s own potatoes.
The building cladding is made from recycled IT equipment and white household goods like washing machines while its furniture is made from 100 per cent recyclable materials.
McDonald’s Simon mcWhirter said: “The challenge of decarbonising the construction industry is a complex one.
“But McDonald’s commitment to building the first restaurant in the UK in line with UKGBC’s net zero carbon buildings framework is a critical first step.”
However, campaigners are not convinced by efforts from the food giant which has been accused of greenwashing.
Greenpeace describes the concept as a “PR tactic that’s used to make a company or product appear environmentally friendly without meaningfully reducing its environmental impact.”
Anna Jones from Greenpeace UK told Sky News: “If meat and dairy are still the main course on McDonald’s menu, then this new restaurant initiative can only be labelled as it is: McGreenwash.”